Small Business, Big Brand
So if you are still in business, well done! It hasn't been easy for many small businesses during 2020. New experiences, work operations, and virtual services are now accepted by most, and will continue to change the way small businesses operate and serve customers, clients, and patients. The good news is you are who your brand is...are you being heard, do your clients see and hear you on an ongoing basis? During these slow times, it might be a good idea to explore ways to elevate your brand or rebrand your company.
Here are a few questions to consider as you think through your branding strategy:
Do you, your name, your products, your services resonate?
Your brand may be your personal brand, your company name, the products and services you offer, your unique characteristics or the things that differentiate or make you stand out compared to the competition. It is important to understand the market you serve, the locations you serve, and the target customer you are seeking. Is your market for retailers, consumers, the supply chain, B2B or other businesses, the general population? Also, you need to decide on the location you serve: global, a city, nationwide, etc. In order to resonate you also need to vastly understand the customers you are seeking to serve. Do you know their habits, likes, dislikes? Are you listening, researching, asking? Your brand should answer these questions through your logo, your company name, your tagline, and other channels you use for your business including website, social media, ad campaigns, business collateral, etc.
Does your brand identify who you are and your core messaging?
As you think about your brand identity, you want to make sure it speaks to the customer through your messaging, creative content, and all text content you are placing on your marketing channels, platforms, paper and digital.
What do you want to be known for and does it work?
If you feel your brand can be confusing or customers may see your brand or identity associated with other things negative or positive, then you may need to reconsider your brand. Sometimes we may choose a brand or company name, but it may mean something negative in another culture or language. Also, you may find your brand is no longer meaning the same thing as it used to because the market is changing...and this may be even more the case as we move to digital, mobile, and virtual. Your physical services and products now may be shifting to a virtual world and new customer experiences. Make sure your brand or sub-brands identify with who you are now and where you are going.
Are you starting out new? Getting started...
If you are a new company, startup, or just getting started, it would be good to go through a branding strategy with a marketing expert, firm, or colleague. It may be important to look at the above key questions and start answering questions and sketching out your overall branding, identity, and product/solution/services strategy and goals. If you are thinking through this, as you begin to work with a web designer, graphic designer, logo designer, etc; you will be able to more effectively communicate your objectives and share your vision. If you are just not sure where to get started, then let the vMarque walk you through a vision and strategy session to put together a vision board and create an output that will amaze and be ReMARQUEable.
Are you in need of a brand refresh? We got you!
We all go through the highs and lows of running a business, and as we do that, we will find we outgrow some things and we will continue to reinvent our company and services/products. A brand refresh goes along with growth and change in your business, and may just be the answer to bringing new energy and life into your staff, products, etc. If you are considering a brand refresh and need some help along the way, contact the vMarque team today. We would love to rock your new brand!
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