For small and growing businesses, effective marketing is essential to growth and sustainability. Here are the top three marketing needs for small businesses:

1. Brand Awareness
​Building brand awareness is crucial for small businesses to attract new customers and stand out in a crowded market. This involves creating a strong brand identity, consistent messaging, and using various channels such as social media, local events, and partnerships to increase visibility. Effective brand awareness campaigns help potential customers recognize and remember the business, which is the first step in generating sales.
vMarque Services: Logo Design, Brand Design, Corporate Letterhead, Branded Invoices, Branded Presentations, Business Cards, Signage, Event Handouts, Brochures, etc.

2. Targeted Digital Marketing
With limited budgets, small businesses need to focus on targeted digital marketing strategies that offer high returns on investment. This includes search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising. By targeting specific demographics and local audiences, small businesses can reach the right customers more efficiently, driving traffic to their website and converting leads into sales. vMarque Services: Website design and Development, Company Email, SEO, Monthly Social Media Marketing Services, marketing campaigns, Ad design and management, graphic design, copy writing (blogs, case studies, web, whitepaper, downloads, etc.)

3. Customer Relationship Management
Building and maintaining strong customer relationships is vital for repeat business and word-of-mouth referrals. Small businesses should focus on personalized customer service, loyalty programs, and active engagement through social media and email newsletters. By fostering strong relationships, businesses can increase customer retention and encourage customers to become brand advocates.
vMarque Services: Marketing Campaigns, Mail Campaigns, Newsletter Design and Management, CRM tracking and management, Google Pages, Google Review Management, and other digital tools for automation.

These three needs—brand awareness, targeted digital marketing, and customer relationship management—form the foundation of a successful marketing strategy for small businesses. They help in attracting new customers, maximizing limited marketing budgets, and building long-term loyalty.

Check out a quick recap of our designs, sites, and work product for many clients in 2023. Cheers to a fun and exciting 2024!

​Let us know how we can support you this year. 

Today's small and mid-sized businesses are technically sophisticated and often times do their homework before making important decisions for their business. Yes, many small businesses have a smaller amount of decision-makers and often the business owner, President, or CEO makes the decisions but they will also seek out advice from their technology partners, by doing research online, and by gathering feedback from colleagues, staff, and trusted friends and family.

What does this all mean to you as a business serving end-customers and consumers, or even businesses (B2B, B2C)? This means we in the industry must treat these vital decision-makers as valuable members of the supply chain. As we think through our own sales and marketing processes, we must not treat these business buyers as consumers or just assume they purchase as a traditional consumer does. They are extremely valuable and many of them will come to the table or call you with already have performing a great amount of homework on you, your services/products/solutions, and may need you to clarify a few things or answer a handful of final questions before they make a final decision. 

Technology is a vital tool for small businesses, but buyers do not want you to treat them as a consumer. They will also place their value on you as a business on the way you go the extra mile to better understand their business, their industry, their market challenges, etc. This means it is important for you to set up your marketing campaigns, your website experience, and your marketing outreach (social, digital, and print) in a manner that speaks their language, supports their business challenges, and helps them solve problems and improve their outcomes. We have to continue to keep learning from our customers to improve our messaging and communications to them. The value of small businesses (from home-based businesses to those with 100+ employees) will be realized when we as an industry begin treating them like businesses, help them grow and flourish, and enable their businesses to operate in a digital-virtual-mobile global market.

What comes after a recession or even disruptive pandemic is people thinking clearly and rationally about their future and what they want in life. This Covid-19 pandemic is no different. We have had so much time with our closest family members, have worked from home and homeschooled, and many of us have lost jobs or income or our small businesses had to close the doors. This time to think gives rise to new ideas, innovation, creativity, charity, and entrepreneurialism.

That being said, some good things do come from global pandemics....and that is we will see a host of BRAND NEW businesses and people venturing out to start their own small business or side business. As part of that, let's talk about the importance of your brand, as we share a few tips, ideas, and thought leadership about brand strategy.

Seven ReMARQUEable Brand Thoughts:

1. Your brand tells your customers who you are and why you are unique
2. A brand is NOT a logo, your brand carries out your messaging and platform for your products and services across your marketing channels.
3. Your brand represents your entire team from the owner to the admin to the customer service, be sure to promote across your people.
4. A bad experience can tarnish a brand, be consistent and use your brand for marketing, messaging, sales, promotion, events, social, and more.
5. A brand strategy includes your entire identity, imaging, creative processes, messaging, communications, and all of the back office and front office (post-sale) experiences.
6. A good brand has engaging and interactive customer and digital experiences.
7. Your brand tells the world you are open for business in this digital world!

Number 4 is an important one, as there will always be a dissatisfied customer or client or patient. Following up, making things right, having clear remediation or service techniques is also part of your brand strategy. A person with a bad experience will tell upwards of 10 people, but will a person with a satisfactory experience tell 10 people....NO. There are ways to mitigate, correct, and adapt. From a branding strategy perspective, it is important to find ways to share those good customer experiences with the larger audience. Some things may include:

• Testimonials
• Use Cases
• Customer Interviews
• Better Business Bureau Coordination
• Ratings and Feedback Forms (web and social)
• Review and ongoing Adjustments to Issues, Troubleshooting, Customer Service
• Provide channels through your web and social for feedback and be timely with response (Forms, Messaging)
• Share the Good News from Customers, Partners, Awards, Recognitions, Achievements, etc.

Is business a bit slow? Are you feeling a bit stagnant due to the economy and changing business environment? Maybe it is time to consider kicking your business into high gear through improved marketing, a brand refresh, and an updated or modern logo/graphics and marketing portfolio. Every 2 to 4 years you should consider adjusting or refreshing your branding, logo, website layout, and other marketing channels. Every week, twice a month, or monthly you should be making changes to your website, adding blogs/press information, sharing new projects and client wins, and championing your small business.