Who else is bothered by the term "New Normal"? It is one of those terms being used throughout the business world to describe the way things are today, and the fact that businesses will need to adapt, adjust, accept, and plain just do the best with the way business is changing today. I personally embrace it and in fact is one of the main reasons I started vMarque. This is a massive opportunity for those companies stuck in the static, analog world to embrace the world of digital, mobile, and virtual.

With this new found acceptance, also comes a re-evaluation of the way we do business, share information, provide customer and client experiences, and serve customers or deliver products. One very small thing you can do today as a business owner, executive, employee is to invest in a modern and digital business card. These digital business cards can be saved as jpegs, pngs, and even PDF files. They can be shared and used in the following ways:

• A downloadable on your contact or about page on your website
• Shared to social media to existing clients and prospects
• Added to blogposts, social posts at the end of your written text
• Shared to clients through text, chat, and shared workspaces
• Used to follow up with clients you haven't talked to...maybe you just finished speaking with them, simply end your conversation by texting or emailing them your digital business card and thanking them
• Used and shared through other business platforms and tools you or your company uses to digitally communicate with customers 

The idea is to start small, but this is a very simple way to be personable with your customers, as you may not be able to see them face-to-face for the foreseeable future. Even if you do see them F2F, you may want to also use the digital business card and send to them on LinkedIn after you connect with them or after your visit. There are a host of ways to stay connected to your clients, business partners and network and the use of a modern, fresh business card is a must as we embrace digital.

Let us create a one-sided or two-sided business card for you today! Contact us today.

Written by Stephanie Atkinson

If you want to stand out in the crowded market, then building your personal brand can be beneficial in many ways. Your personal brand allows you to put your personal touch on the company you work for, the business you built, the market you influence, the lifestyle you share, and so much more. Personal brands include identifying your name along with a message, company, service, and/or product. You can also add a tagline or saying to further enhance your brand. Personal brands can help elevate who you are and what you stand for, along with sharing that with your peers, your competition, and your clients.

A few other pointers about personal branding are listed below:

• STAND OUT: If you want to move up the chain in your organization or company, personal branding allows you to stand out among your colleagues or peers. But check in with your company HR to confirm they are comfortable in your branding (they may ask you to not include the company name in your branding), but there are work arounds for that.
• INFLUENCE: Many marketers, executives, analysts, consultants, and advisors continue to work hard at getting exposure and sourced, and with that comes social media, images, creative content, blogs, interviews, awards, and more. Placing your personal brand logo on these images and posts, also allow you to put your MARQUE on your work. Influencers in any industry should have a personal brand both for print (business cards, brochures, handouts, sales) and digital (digital business cards, photography, graphics, etc.). A watermark can be easily placed on graphics, images, and posts.
• LIFESTYLE: The lifestyle blogger and range of businesses including beauty, home, wellness, skincare, home design, and home-based businesses should ALL have a personal brand. You are creating, sharing, and building a following, and with that comes professionalism. You should consider investing in a personal branding package at vMarque.com.

The vMarque "Personal Branding" packages include design of your name and company/tagline, watermark in black and white for use on images/media/content, print and digital business card design, and 1 other item that you choose among these options: 1-pager Brochure, 1 social media graphic with your watermark, stationary design. Check out our Portfolio to see samples. Email us for a quote!

​Written by Stephanie Atkinson