Brand refresh or Bust

Is business a bit slow? Are you feeling a bit stagnant due to the economy and changing business environment? Maybe it is time to consider kicking your business into high gear through improved marketing, a brand refresh, and an updated or modern logo/graphics and marketing portfolio. Every 2 to 4 years you should consider adjusting or refreshing your branding, logo, website layout, and other marketing channels. Every week, twice a month, or monthly you should be making changes to your website, adding blogs/press information, sharing new projects and client wins, and championing your small business.

Here are a few recommendations on things to help with that brand refresh:

1. Refresh your Logo or Add a tagline (what do you stand for)
2. Redesign your website layout or tweak the look, fonts, colors
3. Become active weekly on your social channels 
4. Modernize your graphics, invest in ongoing images for blogs/social
5. Look at what you can modernize through mobile, digital (apps, forms, VIP clients programs, giving back, reach outs)
6. Look across portfolio (web, brochures, contracts, client paperwork, social media, newsletter, downloads, lead generation, press/media, press releases, whitepapers, use cases, inventory, eCommerce, email campaigns, coupons/discounts
7. Brand Refresh includes ongoing updates and interactive content, stay relevant by weekly or bi-weekly changes, outreach, posts, emails (be careful not to over do it)
8. Get employees involved, those in the field or working with clients (shared work spaces to collect graphics, work-life activities, new project highlights, videos, etc.)
9. Make sure your website is mobile responsive or mobile friendly
10. Have fun and be creative with your refresh and work with the experts if you are not equipped or want to outsource to a skilled team.

Learn more at https://www.vmarque.com/services.html